Every year the US Open provides the ultimate tennis fashion experience and this year was no exception, with the top players ready to showcase their newest garments. It’s acknowledged by now that tennis fashion has developed a life of its own. Nowadays, players stopped wearing common sports apparel and they engage in profitable endorsement deals. Top athletes such as Sharapova, Wozniacki, Federer or Nadal benefit from exclusive clothing lines which guarantee them outfits in line with the latest trends.
She might be a sporadic figure on the WTA tour, but when Venus Williams attends a venue, she surely makes the headlines. In New York, she stirred the waters by presenting her interpretation of the famous LBD. In spite of all the negative feedback she received, I really liked the lace back, accessorized with a big pink zipper. The dress was worth all the money, being the most spectacular piece of this year’s Open. Following her withdrawal after being diagnosed with an incurable immune system disease, i.e. the Sjogren's syndrome, many were quick in drawing the final curtain on her career. Nevertheless, with a fashion line relying heavily on her ambassadorship, I am sure Venus will continue to make several appearances here and there, just to ensure word of mouth for her brand. To me, she is in a fashion league of own and she proved it once more. It was a pity that she played only one match, as I was curious to see what else she had prepared part of the EleVen 2011 fall collection.
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| Victoria Azarenka - NIKE |
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| Julia Goerges - NIKE |
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| Rafael Nadal - NIKE Rafa Ace |
From the Nike selection, I loved Azarenka’s dress nevertheless. It’s simple, but not boring and the blue & black mix proved an inspired decision under the shiny New York lights. Applying the same rationale, I liked Serena’s blue dress. However, I am not a fan of her alternative garment, as I find the pink-black mixture tiresome. Also, the American should broaden her colour pallet and move away from the pink to which she comes back every two collections. Adding to the Nike’s prestige is Nadal’s yellow T-shirt. Again, an excellent colour choice to match the Flushing Meadows ambiance.
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| Kimiko Date-Krumm - AdiPure |
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| Maria Kirilenko - AdiPure |
There weren't any novelties as far as the AdiPure attire was concerned, both Maria Kirilenko and Kimiko Date-Krumm wearing a different colour version of the clothes they showcased since earlier this season. The Russian looks great in anything though, so a big plus to have her as the ambassador for your brand.
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| Caroline Wozniacki - Adidas by Stella McCartney |
A big sigh of relief went out when Caroline Wozniacki finally decided to put the Hawaiian raffles away. Although it’s not comparable with the dress she wore last year, the white Stella McCartney outfit marks a big improvement.
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| Gisela Dulko - LACOSTE |
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| Samantha Stosur - LACOSTE |
A rather dull competitor on the fashion glamland, Lacoste got back in the game with their fall collection featuring these cool geometric black-white-purple dresses.
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| Svetlana Kuznetsova - FILA |
Svetlana Kuznetsova wore one of the new inspired Fila costumes. She usually has a rather messy style, seriously lacking any fashion sense. Nevertheless, I kinda liked the dark version (i.e. right) of her colourful deux-piece.
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| Nadia Petrova - ELLESSE |
Nadia Petrova ended up on a list after wearing a surprisingly decently looking Ellesse dress. This is far better than anything I saw from the Russian since she teamed up with this sponsor. Compared with the horrible raffles she showcased these past months, this colorful dress is actually a pretty inspired choice. Well done Nadia!
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