As always, the Australian Open marks the first big fashion event of the season, all manufacturers taking the opportunity to showcase their latest collections. This year, archrivals Adidas and Nike went head-to-head once more in search of fashion glory, with the German sportswear provider triumphing yet again, as Nike's outfits provided a big disappointment. While their clothes featured shades of purple, blue and neon green, Adidas proposed a fresher approach, opting for some vibrant colour combinations, the palette stretching from purple and red to peachy, orange and yellow.
Overall, even though there were some great pieces, none was truly memorable. Because of this, the extravaganza of Venus Williams and her EleVen creations was deeply missed, the only ones who could stir up the waters on her behalf, i.e. Serena and Sharapova, failing to do so.
The Stars
 |
| Victoria Azarenka - NIKE |
The 2012 Australian Open definitely belonged to Azarenka, the young star emerging as the undisputed queen of the Melbourne courts. She won the title, became the new number 1 and ranked first in Tennis Moods' fashion list. The sporty Victoria, one of the few players to look hot in shorts, confirmed her fashion credentials, becoming the only Nike ambassador, alongside Roger Federer, to actually make an impression Down Under. Her consistently good fashion choices got her the 2011 'The Fashion of Her Love' award and the Belorussian has no plans of giving it up anytime soon.
 |
| Maria Kirilenko - AdiPure |
Although she didn't match her ex-doubles partner's impressive achievements, Maria Kirilenko certainly lived up to her fashionista status with this red-purple AdiPure dress. She is probably the only player who would look great in anything, thus it was such a pity we couldn't admire more of this Russian beauty, Maria withdrawing hurt in her third round match against Czech Petra Kvitova.
 |
| Caroline Wozniacki - Adidas by Stella McCartney |
Despite failing to hold on to her number 1 crown, Caroline Wozniacki impressed in another spectacular Adidas by Stella McCartney outfit. Even though it didn't match the swan inspired dress she wore last year, it attested McCarthy's huge creative power.
 |
| Sorana Cirstea - AdiZero |
 |
| Ana Ivanovic - AdiZero |
The AdiZero girls, Ana Ivanovic and Sorana Cirstea did their brand justice, advancing deep into the draw so that everyone could admire their youthful, fresh peachy-red dresses.
 |
| Jo-Wilfried Tsonga - AdiZero |
One of the few players who can get away with wearing the powerful combination of orange and yellow, i.e. Jo-Wilfried Tsonga, was the Clockwork Orange of the tournament. The batteries run out though in the last 16th, the Frenchman losing an epic to Japanese Kei Nishikori.
 |
| Roger Federer - NIKE 'Roger Federer' Group |
Roger Federer might have succumbed once more to his nemesis Rafael Nadal, but he put forward another display of class and style by wearing another stunning RF polo. The red suits him perfectly. so there were no wrongs this time for the Swiss Maestro.
 |
| Mike & Bob Bryan - K-Swiss |
 |
| Gael Monfils - K-Swiss |
There is always something really cool about K-Swiss attire. They just make interesting clothing, not being affraid to mix patterns or to use bold colors. Monfils, one of the brand's main ambassadors, provided once again the colour splash of the Open. The Frenchman wore a vibrant neon yellow / blue tank top which he wisely toned down with a pair of white shorts.
The Dull, Boring & Uninspired
 |
| Fernando Verdasco - AdiZero |
Fernando Verdasco confirmed that he is lacking any editing sense after managing to look like an orange-lemon sherbet in his AdiZero apparel. He should have taken Tsonga's example who, using clothes from the same collection, managed to look fresh, young and exuberant.
 |
| Maria Sharapova - NIKE 'Maria Sharapova' Group |
Sharapova's comeback after a wrist injury received some well deserved applause after the Russian reached the final, but her mega boring white dress didn't. Usually a class act, Maria marked the biggest fashion disappointment of the tournament. There seems to be a negative karma for the Russian Down Under, as she never quite got it right in Australia, some of her most hideous looks coming while playing in Melbourne.
 |
| Rafael Nadal - NIKE |
Nadal was an electrifying presence at Melbourne wearing a neon green tee style with blue accessories. Just like in Sharapova's case, the bold color combination was a bit too tiresome and the dark green patterns on his shoulder made the overall look heavier.
 |
| Serena Williams - NIKE |
Following in the footsteps of her Nike peer, Serena Williams also struggled to find some Aussie glamour. Wearing a dull blue dress which failed to excite anyone's imagination, the American lost in the fourth round to unheralded Makarova, signalling her glory days might very well be behind her.
 |
| Bethanie Mattek-Sands - UnderArmour |
Bethanie Mattek-Sands might have shown some Grand Slam stamina after winning the mixed-double trophy with Romanian Horia Tecau, but by remained faithful to her signature knee-high socks, heavy make-up and one-sleeved t-shirt, she continued to look her usual freak self.
No comments:
Post a Comment