Saturday, June 25, 2011

The 2011 WHITE Fashion Scoop

Under the strict rules & regulations of the All England Lawn Tennis & Croquet Club, the tennis elites were quick to showcase the white masterpieces they prepared for this year's edition. With their creativity being already restricted to this sole colour, the players needed to come up with something really spectacular to steal the show. In recent year, the Williams sisters own the event, both based on their on court performances, as well as their fashion choices. This time around it looks to be no exception with Venus scoring high at the fashion department once again.
Overall, we are witnessing a pretty quiet Wimbledon, no player, except for Mattek Sands and maybe Venus, going overboard. The trend is towards simplicity, especially from Nike who came with a retro collection. Adidas is back at its best with some joyful, fresh pieces. Nevertheless, I somehow miss all the glam and sophistication of previous years when Federer, Sharapova, the Williamses transformed the Centre Court into a genuine catwalk.


Venus Williams - EleVen
'Relight my fire'. Venus is back with a bang. As expected the American saved the best for London where she made headlines with her spectacular jumpsuit. Although the lacy fabric might seem a bit too precious for a tennis court, Venus's outfit landed in the fashion history of the sport as one which will probably open many doors in the future. I find it incredible how well she fulfills her designer potential by putting her brand on the map everytime she steps on the court. As she's always reinventing herself, she is so beneficial for the game and for fashion. I am glad to have her and her tricky style back.



Serena Williams - NIKE
Serena Williams barely escaped being one of the block by wearing this personalized retro cardigan. I am into this kind of sweaters, so I applaude her choice. Plus it's something she never wore in the past.

Julia Goerges - NIKE
Petra Kvitova - NIKE
Julia Goerges and Petra Kvitova also wore the Nike retro collection. Really simple, all white outfits, just some black lines here and there to emphasize some key parts.



Roger Federer - NIKE 'Roger Federer' 
Without his personalized blazers, Federer looks to have lost his aura when he stepped on Center Court. I hope the Swiss Master will turn the tables on his main rivals and recaptures his Wimbledon credentials by claiming a seventh crown.



Maria Sharapova - NIKE 'Maria Sharapova' Group
Maria Sharapova opted for a rather sophisticated London look. Her sheer 'Maria Sharapova' Nike dress had an interesting contruction, the waist being market by a golden encrusted 'corset'.


Victoria Azarenka - NIKE
Na Li - NIKE
Both Victoria Azarenka and French Open champion, Na Li, opted for rather simple Nike attires. However, if Li's garment was dull and did not stand out from the crowd, Azarenka's was pretty cool. It was actually one of my favorite garments at this year's championships. While the Chinese's shaky on court performance saw her exit the tournament in the second round, I hope the Belorussian will be more fortunate. It really is time she takes that ultimate step towards Grand Slam glory.


Kimiko Date-Krumm - AdiPure
Maria Kirilenko - AdiPure
Kimiko Date Krumm and Maria Kirilenko look fresh and cool in these Adidas outfits. While the Russian would look good no matter what she wears, the 40 years old Japanese manages to turn back time, proving tough competition for her younger rivals when it comes to on-court looks also.


Caroline Wozniacki - Adidas by Stella McCartney
'The Queen of Raffles'. World number 1 Caroline Wozniacki insists on bringing her Stella McCartney 'raffles' to the court wearing the white version of the dress she showcased earlier this year at Indian Wells or Roland Garros. Besides not liking it, there is not much more to say.



Bethanie Mattek-Sands - UnderArmour
'Lady Fucking NOT Gaga'. Although she lost in the first round, Bethanie Mattek-Sands made headlines at this year's Wimbledon after teaming up with one of Lady Gaga's designer, Alex Noble. After the disaster she wore at the pre-party, the American showed another monstrosity when she stepped on court. I guess that not everything that is Lady Gaga connected has to be a success. Moreover, not anyone can be Lady Gaga. Some, i.e. Bethanie, can only dream about it though. This is just another example of her sick passion for pushing the fashion boundaries in the most hideous way. I hope she'll take a break soon.


Gael Monfils - K-Swiss
'The Most Athletic of Them All'. I might have said it before, but once more I am a fan of Gael Monfils' K-SWISS attire. The athletic French looks utterly fit in the sleeveless T-shirt and sporty shorts. He is one of the few men players who managed not to look dull at this year's championship.

Jelena Jankovic - ANTA
'One day only'. Jankovic might have opted for a rather decent dress (i.e. for her standards), but by failing in her first round match to Spaniard Maria Jose Martinez Sanchez, she ended her London adventure quicker than expected. No chance to get a second look at her apparel.

The 'Godmother' Aravane Rezai looked like she was about to fulfill her role at a cheap wedding. She was building on the heavy criticism she received for her over the top, hideous outfits, but it appears like success is eluding her. She failed one more both on court and fashion wise.

Nadia Petrova - Ellesse

photos (top-down / left-right):   GETTY IMAGES (x2), EPA;GETTY IMAGES (x21), AP (x2), GETTY IMAGES, MurraySanders, GETTY IMAGES (x7)

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