The beginning of the 2013 season might have belonged to Adidas, which shone bright with its hip yellow and grey garments, but the spring saw a reversal of fortune in the clash of the titans. Nike upped its game, got rid of the heavy orange and purple clothes, and showcased some cool, fresh attire. The hideous combination was replaced with some really cool mixtures of white, turquoise and neon yellow, Serena's outfit being just the best example of this new direction. While witnessing Nike flourish, I got a bit worried about the latest AdiZero line, mainly because I find the blue azul, i.e. the replacer of the yellow, a rather unfortunate colour to dominate the collection. Fila introduced the 'Carwash' madness, a rather unfortunate project if you ask me. Taking all these stupid risks has not paid off, so guys, it's time to reconsider. The brand did a good job while sticking to its conservative roots, so probably that what it should be doing moving forward.
When it comes to the big names, Venus continues to produce some stunning pieces for her EleVen line, while Russian fashionista, Maria Sharapova, is still struggling to regain her credentials. Roger Federer is also making poor fashion choices, signalling that the Fedwork is not quite 'orange' at the moment.
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| Serena Williams - NIKE |
This is actually one of my favourite dresses so far this season. While the previous version looked heavy and almost kitschy, this one is the complete opposite. It is fresh, vibrant, young and extremely hip. I love the colour combo, the white looking stunning with those neon yellow and blue touches. Serena's garment is surely the fashion hit of the spring.
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| Roger Federer - NIKE 'RF' Group |
Since the start of the season, Federer has been struggling to find his best form and this is reflected also in his poor fashion choices. To be honest, this garment is becoming a bit dated (having worn it since the 2012 Olympics), plus the orange seems like a really unfortunate colour selection. The Fedwork is not so Orange lately.
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| Maria Sharpova - NIKE 'Maria Sharapova' Group |
Oh my, oh my. I am really getting tired of seeing these extremely unflattering outfits on Sharapova. The Russian diva continues to make the same mistake and refuses to learn her lesson. Maria, these clothes are too sporty, too tied to your body, plus the design is boring, mass-market like. Your signature line does not have the star quality you are after. Please go back to those flowy, princessy outfits that established you as a true tennis fashionista.
For me, Venus Williams is the epitome of a tennis fashionista. She knows what to wear and how to wear her outfits. Having delivered so many memorable pieces throughout the years, the American has toned down her style recently in what I believe to be an attempt to make her line more accessible to the wider public. However, she does an excellent job at coming up with fresh ideas, wearing something cool and innovative every time she steps onto the court. The dress she wore in Miami is yet another hit, mainly due to the crazy print and the vibrant colours that look so good in contrast with her dark skin tone.
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| Ana Ivanovic - AdiZero |
I was a huge fan of this year's AdiZero collection. The bright yellow and the faded grey mixture looked stunning, creating the bigger trend Down Under. However, I am not sure the blue azul and the yellow go so well together. I feel like this combo takes something away from the hip and cool vibe of the collection. Sorry guys, it really doesn't work for me.
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| Flavia Pennetta - AdiZero |
Although this is not exactly a new outfit, it's the first time we've seen Pennetta wear it, so that makes it a fashion novelty. The Italian has been battling a persistent injury that sidelined her for several months, but she's now back, looking sharp as ever and hoping to regain her place in the women's elite. All the best Flavia, and nice to have you back!
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| Caroline Wozniacki - Adidas by Stella McCartney |
During the years, I had mixed feelings about Stella McCartney's line. Sometimes it is top notch, but other times it can score some big fashion faux pas (just remember the horrible 'Raffles' dress). The 2013 collection has been sensational though and this Wozniacki is no exception. The only small critic I would have is that the yellow and black together are a bit dated, especially coming from Adidas, so I would probably replace the black skirt with a white one.
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| Julia Goerges - FILA |
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| Nadia Petrova - FILA |
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| Jelena Jankovic - FILA |
This spring Fila has introduced the so-called 'Carwash' dress. According to the manufacturer, "what look like pleats are really strips of fabric that sway and bounce as you move on court, just like the carwash before it went touch free." I honestly don't like the model. It looks too elaborated, resembling more like an art craft project than a tennis attire. Plus, the crazy pinks and blues only add to the heaviness of the outfits. Although they are not the biggest fashion brand, Fila is usually doing a decent job with its garments. However, recently they are pushing the envelope too far, and they have introduced all sorts of weird elements in their line. It started with the infamous costume Kim Clijsters wore during her final US Open and it continues with this Carwash craziness and the not-so-good-looking pink ombre in Jankovic's dress.
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| Agnieszka Radwanska - Lotto |
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| Marion Bartoli - Lotto |
Lotto also showcased its spring apparel with both leading ladies Agnieszka Radwanska and Marion Bartoli opting to wear a relatively nice white dress. I am not a nig fan of this brand, but sometimes they manage to produce some decently looking clothes and I think this dress is a good example. The neon pink touches work brilliantly in this combination. One small critic for the Frenchwoman though, she needs to pay more attention to her accessories. I like the kaki, but she needs drop the red wristband immediately.
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| Novak Djokovic - UNIQLO |
Djokovic might be the world number 1, but the Serb is certainly not looking the part in his Uniqlo clothes. The outfits, which were a collaborative effort between him and the design team, look like a sad pijama. Probably Novak wanted to follow the trends and go with a yellow-grey combination, but the extensive use the dull grey completely spoils the garments.
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